The J.D. Power Dealer of Excellence Program
The J.D. Power Dealer of Excellence Program reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations.
Not all dealerships can qualify. Those that do must pass a rigorous process:
Step 1: Exclusive Eligibility
J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power Sales Satisfaction Index (SSI) Study. Only about 20% of franchised dealerships are eligible for consideration under the J.D. Power Dealer of Excellence Program.
Step 2: Top-Tier Ranking
Interested dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in J.D. Power’s Sales Satisfaction Index (SSI) Study.
Step 3: In-Dealership Verification
Once a dealer passes the initial screening, U.S. and Canada J.D. Power Dealer of Excellence applicants must complete, and pass, an in-dealership process verification, which focuses on eleven (11) J.D. Power Best Practices. Passing dealers must be able to demonstrate a minimum of nine (9) out of the eleven (11) criteria.
Multi-Year Certification Tiers
Dealers of Excellence who achieve certification for multiple years are identified as follows:
| Years Certified | Designation Level |
|---|---|
| 2 Years | Silver Dealer of Excellence |
| 3 Years | Gold Dealer of Excellence |
| 4 Years | Platinum Dealer of Excellence |
| 5 Years or More | Diamond Dealer of Excellence |
Shop with Confidence
When you choose to visit a J.D. Power Dealer of Excellence you can be confident the sales team will be just as committed to providing an exceptional experience as they are to selling a vehicle.
