What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is LaFontaine Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Veterinary Care Specialists , Last Day Dog Rescue, Almost Home Animal Rescue
Huron Valley Green Team, Clean Energy Coalition, Michigan Green Leaders
Northwood University, Orchard Lake St. Mary's, West Bloomfield High School, Novi Chamber Young Professionals Group, Walled Lake Western High School , Walled Lake Central High School
Angels of Hope, Chamber of Commerces, Optimist Clubs, Rotary Clubs, Meals on Wheels, Milford Dog Park, LaFontaine Family Amphitheater
Leukemia & Lymphoma Society, U CAN-CER VIVE Foundation, Henry Ford West Bloomfield Hospital, University of Michigan , West Bloomfield Community Coalition
 Subaru Love Promise Heart

Love Promise Stories from LaFontaine Subaru

Subaru and LaFontaine Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Henry Ford Health System & LaFontaine  –  Romy S

Our team at Henry Ford Health System is so inspired by the LaFontaine team and their commitment to transforming healthcare in our community here in Southeast Michigan. At Henry Ford, we know that we can’t take care of the health of our community alone. We rely on trusted partners in health – like the LaFontaine Subaru family as well as the U Can-Cer Vive Foundation team – to do this work. For the past two years, members of the LaFontaine Subaru family have visited our cancer infusion center and spread joy to our cancer patients undergoing chemotherapy by gifting U Can-Cer Vive teddy bear care packages. These bears mean so much to our patients. One patient who received a U Can -Cer Vive bear in 2019, brought it to all her chemo treatments – that bear was her best friend, and gave her hope throughout her healing journey with us. The U Can-Cer Vive Foundation, along with members of the LaFontaine Subaru family, also made a gift in 2018 of almost $500K to support Henry Ford Health System and our pancreatic research efforts, specifically the work of Dr. Gazala Khan’s and Dr. Fred Valeriote’s. Pancreatic cancer is one of the deadliest types of cancer, and we’re so inspired by the U Can-Cer Vive Foundation and their commitment to creating a cancer-free world. Henry Ford Health System is so proud of our relationship with LaFontaine Subaru and the U Can-Cer Vive Foundation. LaFontaine Subaru and U Can-Cer Vive team: you make the world a better place! Thank you!

We Love Our Partnership with U CAN-CER VIVE  –  Audrey R

We so love and appreciate the support that LaFontaine Subaru always gives to us at U CAN-CER VIVE. Each year, we are so proud to be their chosen Hometown Charity. Due to great companies like LaFontaine Subaru, we are able to help fund more research grants that helps us and our mission to provide vital funding for cancer research to create a cancer-free world. We love partnering up with LaFontaine Subaru!

LaFontaine Subaru Loves Our Dogs!  –  Ann B

The residents and visitors to the Village of Milford are so excited about the new Dog Park installed last fall! Located next to the extremely popular Milford Trail, the dog park has been a dream for locals for years. The LaFontaine Family and LaFontaine Subaru stepped in with a generous donation of a Water Fountain---for dogs and their owners. What a treat! Pets will have their own place to hydrate, while hikers and bikers will also ---for the first time---have a place to fill their water bottles and quench a thirst. This was such a thoughtful gift to the community. LaFontaine Subaru kindly asked the community how it could help, and within days offered to pay the full cost for the equipment and installation of the fountain. It will be installed as soon as the weather breaks. Thank you LaFontaine Subaru and the LaFontaine Family! Ann Barnette, Executive Director, Milford Downtown Development Authority (Photo credit: Susan Bromley, Milford Times)

LaFontaine Subaru Santa Paws  –  Lauren A

We at Almost Home have loved our partnership with LaFontaine Subaru in Commerce Township. We have partnered with them over the last 8 years and have done many events with them that have been very successful!! In particular, the last event we did was our annual Santa Paws event and it was our best one yet!!! Almost all of our animals were adopted that day which was about 15 adoptions!! They also collected donations for us and stuffed a Subaru!!! Everyone at LaFontaine Subaru is such a pleasure to work with, especially Audrey Ryskamp which is the person we worked closely with. It's obvious her love and dedication to her job and animal welfare is her main priority! Here is a love story from Farfel: I’m Farfel and I had the best Christmas ever! You see me and my five brothers were found at an abandoned barn. A passerby heard us whimpering from a distance. All there was was us and empty paper dishes. We were starving, cold, and thirsty not to mention frightened. Well next thing we knew, we were at Almost Home. They took us to the doctor and gave us the royal treatment. We got real good food. Then, when we were feeling better we went to this amazing Christmas Place called LaFontaine Subaru. I got lots of attention, treats and I even got to sit in Santa’s lap. Santa was so nice he gave me lots of treats and a toy too. Then a miracle happened! I didn’t think it could get any better than this..... I got adopted by a really super nice family. Thank you LaFontaine Subaru for believing in us and Almost Home too! Love, Farfel.¿¿¿¿¿ Here are a few of my brothers who got adopted too!!!

LaFontaine Subaru delivers comfort to patients  –  Jamie R

On Monday, July 22nd, the Michigan Chapter of The Leukemia & Lymphoma Society and LaFontaine Subaru had the pleasure of delivering 80 blankets to C.S. Mott Children's Hospital as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of LaFontaine Subaru. This incredible act of generosity was warmly received by the staff who joined LLS & Subaru staff to distribute to patients on the 7th floor who were receiving treatment. Being able to deliver a small gesture of comfort that day and seeing their smiles, perfectly captured why the program exists. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Ann Arbor community.

LaFontaine Subaru Delivers Blankets  –  Jo B

LaFontaine Subaru and LLS team up to give blankets out to C.S. Mott Children’s Hospital in Ann Arbor. LaFontaine Automotive Group has a long history of supporting cancer patients and C.S. Mott Children’s. Jon Bauer and Aubrey Ryskamp were overjoyed to participate in the Subaru Loves to Care program. Audrey said she looks forward to this every year and that it always makes her day! The staff of Mott’s were touched by Subaru’s generous gift. Thanks to C.S. Mott Children’s Hospital, Subaru and LLS, we are making connections that count!

Subaru and NWF Love the Earth!  –  Danita K

Pollinator garden. Thanks LaFontaine Subaru! Studying the environment in our garden. In the spring!

WLW Bands Ride and Drive Thank You!  –  Gary D

Hi Audrey, I wanted to thank you and LaFontaine Subaru for all your support the last two years for the Ride and Drive events to benefit the Walled Lake Western Band. The money raised has gone to support the purchase of new instruments, as well as scholarships for students who couldn't otherwise afford to participate in Marching Band. You have been an important partner for the band, and your support is truly appreciated! Thank You, Gary Dembinski WLW Band Boosters

West Bloomfield High School thanks LaFontaine  –  Lisa B

West Bloomfield High School thanks Lafontaine Automotive Group for their generous contribution to WBHS Students Leading Students for Change (SLS) club. The club is looking forward to hosting two programs prior to the prom season with the contribution. SLS for Change will be bringing in a Distracted Driving Simulator from AAA to advocate against texting and driving in order to prevent deadly accidents. SLS will also take a day of silence and at the end of the day, they will showcase posters with statistics of students who make poor choices such as drinking, driving or using drugs and the deadly results. With this donation, the club hopes to make an impact on all of West Bloomfield High School.

LaFontaine Subaru is an Amazing Community Partner  –  Emily T

LaFontaine Subaru has been an amazing Twelve Oaks partner for years. Their auto display at the Center has embedded them into the community. Last holiday season, they partnered with us on Santa’s arrival at the new Santa’s Flight Academy. Their generosity reached many families in the community, which created memories that families will cherish and remember. Their regard for community involvement is inspiring. Thank you for the years of support!

Last Day Dog Rescue Partners with Lafontaine!  –  Terry P

Last Day Dog Rescue is a 501(c)3 organization that has rescued over 7000 dogs and cats. For the last 3 years, the folks at Lafontaine have partnered with us to hold on-site adoption events. Due to their support, we have been able to adopt several dogs locally and have been able to expose our rescue to more people in the community. They have also supported our annual Pets for Veterans event which helps to get dogs and cats adopted to local veterans. Lafontaine Automotive Group and their employees have been so great to us we just wanted to take a moment and thank them for all the support. Join us on Aug 26th 2017 from 11a-2p at their Commerce dealership and meet your next best friend!

Last Day Dog Rescue makes for a happy customer  –  Kelly P

Kevin, I just saw a Facebook posting from Last Day Dog Rescue. Apparently they are having an event at your dealership. Very impressive! If I hadn't just bought a car from you, I'd have to admit that it would motivate me to look at your dealership first! I shared the Facebook posting with friends. Can't wait to see our new car! Kelly