What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is LaFontaine Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Veterinary Care Specialists , Last Day Dog Rescue
, Huron Valley Green Team, Clean Energy Coalition, Michigan Green Leaders
Northwood University, Orchard Lake St. Mary's, Everest Academy, St. John's, Our Lady of the Lakes
Angels of Hope, Chamber of Commerces, Optimist Clubs, Rotary Clubs, Meals on Wheels
Leukemia & Lymphoma Society

 Subaru Love Promise Heart

Love Promise Stories from LaFontaine Subaru

Subaru and LaFontaine Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

LaFontaine Subaru delivers comfort to patients  –  Jamie R

On Monday, July 22nd, the Michigan Chapter of The Leukemia & Lymphoma Society and LaFontaine Subaru had the pleasure of delivering 80 blankets to C.S. Mott Children's Hospital as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of LaFontaine Subaru. This incredible act of generosity was warmly received by the staff who joined LLS & Subaru staff to distribute to patients on the 7th floor who were receiving treatment. Being able to deliver a small gesture of comfort that day and seeing their smiles, perfectly captured why the program exists. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Ann Arbor community.

LaFontaine Subaru Delivers Blankets  –  Jo B

LaFontaine Subaru and LLS team up to give blankets out to C.S. Mott Children’s Hospital in Ann Arbor. LaFontaine Automotive Group has a long history of supporting cancer patients and C.S. Mott Children’s. Jon Bauer and Aubrey Ryskamp were overjoyed to participate in the Subaru Loves to Care program. Audrey said she looks forward to this every year and that it always makes her day! The staff of Mott’s were touched by Subaru’s generous gift. Thanks to C.S. Mott Children’s Hospital, Subaru and LLS, we are making connections that count!

Subaru and NWF Love the Earth!  –  Danita K

Pollinator garden. Thanks LaFontaine Subaru! Studying the environment in our garden. In the spring!

WLW Bands Ride and Drive Thank You!  –  Gary D

Hi Audrey, I wanted to thank you and LaFontaine Subaru for all your support the last two years for the Ride and Drive events to benefit the Walled Lake Western Band. The money raised has gone to support the purchase of new instruments, as well as scholarships for students who couldn't otherwise afford to participate in Marching Band. You have been an important partner for the band, and your support is truly appreciated! Thank You, Gary Dembinski WLW Band Boosters

West Bloomfield High School thanks LaFontaine  –  Lisa B

West Bloomfield High School thanks Lafontaine Automotive Group for their generous contribution to WBHS Students Leading Students for Change (SLS) club. The club is looking forward to hosting two programs prior to the prom season with the contribution. SLS for Change will be bringing in a Distracted Driving Simulator from AAA to advocate against texting and driving in order to prevent deadly accidents. SLS will also take a day of silence and at the end of the day, they will showcase posters with statistics of students who make poor choices such as drinking, driving or using drugs and the deadly results. With this donation, the club hopes to make an impact on all of West Bloomfield High School.

LaFontaine Subaru is an Amazing Community Partner  –  Emily T

LaFontaine Subaru has been an amazing Twelve Oaks partner for years. Their auto display at the Center has embedded them into the community. Last holiday season, they partnered with us on Santa’s arrival at the new Santa’s Flight Academy. Their generosity reached many families in the community, which created memories that families will cherish and remember. Their regard for community involvement is inspiring. Thank you for the years of support!

Last Day Dog Rescue Partners with Lafontaine!  –  Terry P

Last Day Dog Rescue is a 501(c)3 organization that has rescued over 7000 dogs and cats. For the last 3 years, the folks at Lafontaine have partnered with us to hold on-site adoption events. Due to their support, we have been able to adopt several dogs locally and have been able to expose our rescue to more people in the community. They have also supported our annual Pets for Veterans event which helps to get dogs and cats adopted to local veterans. Lafontaine Automotive Group and their employees have been so great to us we just wanted to take a moment and thank them for all the support. Join us on Aug 26th 2017 from 11a-2p at their Commerce dealership and meet your next best friend!

Last Day Dog Rescue makes for a happy customer  –  Kelly P

Kevin, I just saw a Facebook posting from Last Day Dog Rescue. Apparently they are having an event at your dealership. Very impressive! If I hadn't just bought a car from you, I'd have to admit that it would motivate me to look at your dealership first! I shared the Facebook posting with friends. Can't wait to see our new car! Kelly

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