LaFontaine is Excited to Announce the Subaru Military Discount Program to Men and Women in Uniform.

LaFontaine Subaru of Commerice would like to thank those who dedicate themselves to protecting our country. To show our appreciation, we have become part of the Subaru Military Discount Program. With our wide variety of vehicles in stock, we ensure that our active duty military members are well equipped for their journey. Once you have your vehicle we want to help you keep it running smooth. That's why our service department is staffed with some of the best factory trained technicians an why we only trust genuine Subaru parts and accessories. Below we list the requirements and eligibility in order to redeem the offered discount.



Eligible participants include active duty members and Reserves of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard as well as their spouse or domestic partner residing in the same household (address verification required). Special pricing is non-transferable and does not extend to the eligible participants family members such as parents, siblings, children, etc.


In order to claim this discount when you visit LaFontaine Subaru of Commerce be sure to bring the following documentation:

-Military Identification Card
-Military VIP Program Enrollment and Sale Confirmation
-Buyers Order or Retail Sales Agreement
-Repair Order to support dealer installed equipment, if applicable
-Vehicle Lease Agreement, if applicable
-Subaru Added Security® Maintenance Plan Enrollment form
-Factory Invoice

Vehicle Pricing

Military VIP pricing for a purchase or lease transaction is based upon dealer invoice cost for the vehicle and factory installed accessories as invoiced and delivered to the dealer by Subaru of America (SOA). This is the non-negotiable base price for all customers with a valid Military Identification Card. A new vehicle purchase is further reduced by all applicable regional dealer or customer incentives or dealer cash.

The special vehicle pricing under the Military VIP Program cannot be combined with any other Subaru of America, Inc. promotional offers, including, but not limited to auto show coupons, internet coupons or direct mail offers. (except Subaru Reward Dollars® ).
Customer will be responsible for all applicable federal, state and local taxes and license and municipality registration fees. Any customary dealer advertising, administrative and/or trade fees are additional.

LaFontaine Subaru

3055 E West Maple Rd, Suite A
Directions Commerce Township, MI 48390

  • Call or Text Sales: 833-843-0361
  • Service: 248-624-0400
  • Parts: 248-624-0400


  • Monday 9:00am - 9:00pm
  • Tuesday 9:00am - 6:00pm
  • Wednesday 9:00am - 6:00pm
  • Thursday 9:00am - 9:00pm
  • Friday 9:00am - 6:00pm
  • Saturday 10:00am - 4:00pm
  • Sunday Closed
Loading Map...

Make an Inquiry